Full Record

Main Title: Leyland P76 : anything but average : a history of a uniquely Australian motor car / Gavin Farmer. Book Cover
Author: Farmer, Gavin.
Publisher: Bridgewater, SA : Ilinga Books,
Collation: viii, 212 p. : ill. (some col.), ports. (some col.), hardback ; 22 x 31 cm.
Subject: British Motor Corporation (Australia)
Leyland automobiles
Automobile industry
Company histories
Cars and motoring
Manufacturers and manufacturing
ISBN: 9780980522907
Notes:
The Leyland P76 came onto the Australian market in mid-1973 at a time when buyer interest was swinging towards smaller, more fuel-efficient cars. Near hysteria was being generated by the media because of the Middle East conflict that had led to escalating oil prices and the belief that oil reserves were finite, that in all conscience we should be driving cars that were more economical than the traditional Australian family car.

The main beneficiaries of this situation were the Japanese manufacturers. Sales of small and medium- sized Toyota Corolla and Corona, Datsun 120Y and 180B, Mazda 808 and Capella 1600, Mitsubishi Colt and Sigma exploded almost beyond the companies' ability to supply. That situation in turn led to import quotas being introduced in Australia.

Into this maelstrom of turmoil Leyland marched boldly with their uniquely Australian P76 saloon. It was the first time a British company had dared to design and manufacture a car specifically for local conditions rather than continue the old practices of mildly modifying an English-designed model. The Leyland P76 matched or bettered its three rivals in every respect but it must be said that the timing of its release was unfortunate—a team of designers and engineers led by David Beech had worked for more than four years and were committed to their dream.

It was a good car whose life was marred by a series of events that were taking place in other parts of the world and over which Leyland Australia had absolutely no control.

Media appreciation was at an all-time high for a Leyland product—the P76 V8 won the Wheels magazine Car of the Year award—and the dealers were inundated with orders but in the climate of events it was only a matter of time before something unexpected happened and in October 1974 the company announced its closure in Australia. It was a sad time in Australia's industrial history.
Slipped in back of book: Leyland P76. Comparative information. (Reprint of advertising booklet).
Result Collection Location Shelf No Status Notes
Non-Fiction Main Library 388.3 LEY Available Insert withLeyland P76 book kept in back of book. Not for loan separately.
Non-Fiction Main Library 388.3 LEY Available