"Migrant salesman, Cult icon"-- Cover.

"Ageing patriarch, Franco Cozzo, holds court over an iconic furniture empire. A pioneer of low-fi television advertising, Franco's tri-lingual catchphrase sparked a cult-of-personality as kitsch as his baroque bedheads. But his character is more than caricature"--Container.

Written and directed by Madeleine Martiniello ; producers, Philippa Campey & Samantha Dinning.

Rated: PG.
In English. English Captions. (Descriptive subtitles for the hearing impaired)